Journal Club Article: Acquaviva, K. D., Mugele, J., Abadilla, N., Adamson, T., Bernstein, S. L., Bhayani, R. K., … & Trudell, A. M. (2020). Documenting social media engagement as scholarship: a new model for assessing academic accomplishment for the health professions. Journal of Medical Internet Research, 22(12), e25070.

Social media provides new and varied methods to disseminate research to a wider and more diverse audience.

“These guidelines aimed to provide a structure for documenting a scholar’s general impact on social media, as well as methods of documenting individual social media contributions exemplifying innovation, education, mentorship, advocacy, and dissemination.”

Consider branding and tracking social media impact:

• Number of Followers/Subscribers/Connections
• Number of Tweets, Posts, Videos
• Total Impressions and/or Other Platform-Specific Metrics
• Link to contribution
• Number of impressions
• Explanation of why the scholar chose to highlight this
• Link to blog
• Link to education events
• Link to podcasts
• Infographics

Note: Check with your employer on their stance on using social media. You will see many people add a “opinions expressed are solely my own and do not express the views or opinions of my employer.”

Resource

Nursing Education Network. (2024). Definition of Social Media Scholarship.