Human Centred Design

I recently attended a really engaging creativity meeting on Human Centred Design which focused on project development and rapid prototyping. These are my ‘novice’ notes, and resources  that the facilitators used, so thanks to the organisation developers who shared their experience and knowledge.

What Is Human Centred Design?

Human-centered design consists of three phases (

  1. Inspiration Phase: learn directly from the people you’re designing for as you immerse yourself in their lives and come to deeply understand their needs.
  2. Ideation Phase: you’ll make sense of what you learned, identify opportunities for design, and prototype possible solutions.
  3. Implementation Phase: you’ll bring your solution to life, and eventually, to market.

Design Principles

Service Design Thinking

5 principles of service design thinking by Stickdorn et al. (2011, pg. 26):

  1. User-centred: Services should be experienced through the customer’s eyes.
  2. Co-creative: All stakeholders should be included in the service design process.
  3. Sequencing: The service should be visualised as a sequence of interrelated actions.
  4. Evidencing: Intangible services should be visualised in terms of physical artefacts.
  5. Holistic: The entire environment of a service should be considered.

Root Cause Analysis

Ishikawa Fishbone Diagram

Interactive Designing

Keywords: Human Centred Design; Prototype; Project Development


Design Thinking For Educators from

Learn To Prototype Course from

Health XO from

Stickdorn, M., Schneider, J., Andrews, K., & Lawrence, A. (2011). This is service design thinking: Basics, tools, cases. Hoboken, NJ: Wiley.

Wikipedia (2016) 5 Whys